Category: Marketing

Free Book to All Members attending August 17th Keynote Luncheon

All AMA Tampa Bay Members who register for our August 17th Keynote Luncheon Series featuring Joe Pulizzi – author and founder of the Content Marketing Institute – will receive a copy of Joe’s best selling book titled Content Inc.  Click this link to see a sixty second review of the book contents… https://www.youtube.com/watch?v=Ug-uocDYBSk But wait… there’s

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neuromarketing_humanbehavior

Neuromarketing Research Workshop – What Consumers See, Read and Pay Attention To

Members of Tampa Bay AMA had the opportunity to hear from Terry Cordova-Hewitt and Adrian Tennant, co-founders of BlueKite Insights. Blue Kite Insight provides its clients with a deeper look into the “why” of consumer decision-making. The technical term is neuromarketing, but this workshop better defined it as the study of human behavior and decision-making.

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Living a Core Marketing Philosophy – The McDonald’s Way at Caspers Company

On May 25th Bob Conigliaro – VP of Community Relations at the Caspers Company – was Tampa Bay AMA’s featured keynote luncheon speaker. He boiled down his executive marketing and public relations job description into two words – generating happiness – and further claiming that it’s the primary reason that Casper’s stores generate nearly 30%

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Marketing the McDonald’s Way. Learn how Tampa based McDonald’s Franchisee – Caspers Company – delivers nearly 30% higher revenue than the national average for McDonald’s Restaurants.

McDonald’s is the largest fast food chain in the world. They serve 68 million customers per day in 120 countries from more than 35,000 restaurants. If you visit a McDonald’s in the Tampa Bay area, it’s most likely owned and operated by the Caspers Company, which is now being ably managed by the third generation

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Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers

By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise the heck out of them,” he told the crowd of nearly three dozen at the American Marketing Association of Tampa Bay Healthcare Shared Interest Group

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Snapchat: Should you dive in, and how can you tell if you’re swimming or sinking?

Recently, Snapchat sold 145 million shares at its IPO and is now valued at a cool $25 billion. According to The Economist magazine, Facebook tried to buy Snapchat for $3 billion in 2013, and after failing to do so, launched a “stories” feature on Instagram that copies many of Snapchat’s most popular features. If imitation

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Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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Visual marketing and communications: How to make photos and graphics

By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health

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Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent

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