Category: Marketing

How To Effectively Reach Millennials

Marketers continuously adapt their strategies to attract different segments of consumers, but there is one particular segment that gives marketers a harder time: millennials. It’s no secret that millennials are a difficult group to market to, as their behaviors and ways of thinking differ from other generations. Millennials are known for wanting products, services, and

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Facebook Algorithm Change

Mark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)

Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. What does this mean for us as marketers? “Something’s rotten in the state of Facebook.” “Something’s rotten in the state of Facebook.” (Shakespeare, anyone?) The drama surrounding Facebook’s newest algorithm change (explained

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Will Artificial Intelligence Replace Your Marketing Job?

By Stephen Baglione Ph.D. Professor of Marketing and Quantitative Methods Henry Ford’s factories teemed with employees, and he paid them $5 to improve productivity and hope they would become customers.  Volvo’s new $500 million 2.3 million-square-foot factory in South Carolina will build up to 60,000 cars with less than 2,000 workers.  Between 2000 and 2010, the

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The Wild Side of Marketing – Lowry Park Zoo

Take a look at the Lowry Park Zoo Website to see how they position their brand and market their business. No matter what your product or service is, you can learn how to apply Lowry Park’s strategies to help you build your brand, deal with controversy, and grow sales. http://www.lowryparkzoo.org

Dali Museum "Dreams of Dali" virtual reality experience

‘Dreams of Dali’ virtual reality proves a real success

By Mike Stephenson Few think of museums as cutting edge, but when your institution is devoted to surrealist artist Salvador Dali you learn to open your mind to possibilities. “He really gives us permission to experiment,” said Kathy Greif, chief operating officer of the Dali Museum in St. Petersburg in a presentation Nov. 16 to

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VR Can Drive Revenue, Profit and Customer Loyalty

NEW DATE FOR THIS EVENT IS NOVEMBER 16TH. If you’ve ever seen the movie Night at the Museum starring Ben Stiller, you saw a CMO’s worst nightmare as the Museum of Natural History in NYC is portrayed as a metaphorical dinosaur whose static historical representations were quickly becoming no match for today’s digital avatars. That

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CMI’s Joe Pulizzi, Content Marketing Process – Audiences First

As I stood next to my fellow Tampa Bay AMA members and watched Joe Pulizzi write “Be Epic” in my newly published Content Inc. book, I thought… how appropriate.  Pulizzi, one of the world’s leading experts on content marketing presented at The University of Tampa’s Vaughn Center, framed by Tampa Bay and the Downtown Tampa

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