Category: Local News

Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers

By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise the heck out of them,” he told the crowd of nearly three dozen at the American Marketing Association of Tampa Bay Healthcare Shared Interest Group

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Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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The Landscape of Tampa Bay Healthcare

AMA Tampa Bay Healthcare Shared Interest Group Event Preview Consumerism has drastically changed the way most of the largest companies and sectors do business. It has forced companies to give fast, efficient answers to their customer’s problems, yet healthcare seems to be taking a back seat in access to information and care.  Jim Jacobsohn, VP

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Announcing Marketer of the Year Finalists

Finalists are Announced for the 2016 Marketer of the Year Awards The AMA Tampa Bay Marketer of the Year Finalists have been announced! These are Tampa Bay’s most prestigious brands and agencies and they are finalists for the coveted Marketer of the Year awards. From the list of finalists, category winners will be announced on Thursday,

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Visual marketing and communications: How to make photos and graphics

By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health

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Marketer of the Year – If not you then who, if not now, then when?

The American Marketing Association exists to unite a community of professional marketers in an unparalleled discussion on marketing excellence. No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful. Tampa Bay AMA is your local professional marketing community where you can learn, share

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Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent

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February Keynote Luncheon Event: Does Your Brand Need a Makeover?

Every brand needs a refresh once in a while, but doing so successfully may not be what you think. We often associate rebranding with a new logo, colors, and copywriting… but it’s much more fundamental than that. Dale Carnegie Training was founded over 100 years ago and has evolved into a global training company delivering

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Microsoft® Event Recap: Tell Your Story Through Customer Experiences

By Erin Hardy. AMA Tampa Bay welcomed Miri Rodriguez (@MiriRod), Microsoft’s Delivery Development Lead in Social Media and Communities, as the guest speaker on Thursday, January 26. Approximately 100 attendees enjoyed Rodriguez’s expert insights on using social media to tell a brand’s story during the Chapter’s monthly Keynote luncheon. Go Back to Basics: Your Brand’s

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AMA Tampa Bay launches #MOYAMA contest

By Mike Stephenson The AMA Tampa Bay Marketer of the Year event is approaching and here’s your chance to help. Share hashtag #MOYAMA between now and Feb. 15 to help promote the annual awards ceremony. Each time you share the hashtag you’ll be entered into an AMA Tampa Bay contest drawing for the national AMA’s

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