Category: Industry Trends

Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016

  As marketers, we all realize the importance of online marketing and we know that its significance will only increase over time. Jayson DeMers, President and CEO of Audience Bloom and contributor to Forbes, wrote an article about the top digital marketing trends to come in 2016. In a digital age, it’s imperative that marketers understand digital trends,

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10 Tips for Creating Engaging Videos

When working on a video project, you need to be in storyteller mode. Importantly, you’re not just imparting information; you’re crafting a story that you hope will connect with specific audiences on some significant level. The challenge is that there are many variables that can prevent that connection from happening: bad lighting, a nervous interview

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Why Rebrand AMA Tampa Bay?

We have been slowly rolling out rebranding plans that include our website and logo, among other things. Many of you have asked a very simple, but important question: “Why rebrand?”. Here are just some of the comments:     Explaining Reasons for Rebranding In order to provide more perspective,  some board members and volunteers have chimed in:

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The Buzz About Brand Journalism

What is brand journalism? Many marketers are curious about how brand journalism can impact their careers, companies, and clients. Soon, Lisa Arledge Powell, renowned brand journalism expert, will share her knowledge with us at our next event on March 27.  Mrs. Powell already answered a few of our basic questions about brand journalism, but there’s

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3 Ways to Get Millennials Into Your Doctor’s Office

I am only one person and do not aim to speak on behalf of all Millennials (young adults born between 1980 and 1999). However, I’ll have you know that I did just score a 94% on the How Millennial Are You quiz conducted by the Pew Research Center (http://www.pewresearch.org/quiz/how-millennial-are-you/results/). This is a great resource, by

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