Category: Industry Trends

Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers

By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise the heck out of them,” he told the crowd of nearly three dozen at the American Marketing Association of Tampa Bay Healthcare Shared Interest Group

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Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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Visual marketing and communications: How to make photos and graphics

By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health

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Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent

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The AMA Tampa Bay Winning Super Bowl Ad Is…..

AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many years of experience as a creative director, Scott educated all of us on what makes a good Super Bowl ad, and here are the main

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A Personal Perspective on Super Bowl Commercials and More

As a preview for the 2nd Annual Big Game Ad Watch Party (click here for more information), we did a short interview with our emcee Scott Sheinberg, Executive VP of 22squared. Q: What Super Bowl ad campaigns have you seen in the past that have succeeded in creating a fully three-dimensional ad experience? A: “Dove has been

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Facebook: Interactive Articles

Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds.    Publishers like the New York Times, Buzzfeed, and National Geographic were some of the first to use this when it launched earlier this year.  However, there was some concern voiced by users upon launch. Now, Facebook listened to the

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The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across

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Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016

  As marketers, we all realize the importance of online marketing and we know that its significance will only increase over time. Jayson DeMers, President and CEO of Audience Bloom and contributor to Forbes, wrote an article about the top digital marketing trends to come in 2016. In a digital age, it’s imperative that marketers understand digital trends,

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