Category: Branding

1st AMA Tampa Bay Hall of Fame Award goes to…

The  AMA Tampa Bay’s first Hall of Fame Award goes to……. At the Marketer of the Year awards ceremony on March 23rd, the Publix marketing team will be honored as the inaugural winner of AMA Tampa Bay’s Hall of Fame. Publix Super Markets has a tradition of distinguishing themselves in the marketing community with campaigns

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The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across

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Getting to Know AMA Tampa Bay’s New President Chris Bush

 Bush Believes that engagement with diverse membership and community will lay groundwork for the marketing industry in Tampa.   Chris’ Career Chris Bush, Director of National Integrated Media Sales at Valassis, is the newly elected President of AMA Tampa Bay and a five-year member. Bush has remained with Valassis for over 30 years and began

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Meatloaf Rebranding Finale: How to Make Meatloaf More Exciting

  In attempt to help our buddy, American Meatloaf rebrand himself, we have looked at many beloved loaves around the world as exemplars in hopes that our Loaf will gain some inspiration from his foreign cousins. We have looked at loaves in England, Italy, France, Germany, Bulgaria, Iran, and the Philippines and, wow, did we

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Marketing vs. PR Event Recap & Key Takeaways

The marketing vs. PR debate of 2015 is over. All panelists left free of black eyes and other wounds. If you’re looking for war, watch Game of Thrones instead of a Marketing vs. PR debate because the all panelists agreed that marketing and PR both need and complement each other. Panelists did disagree on some

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Meatloaf Rebranding Underway: Part 5 – The Philippines

Filipino Loaf: Embutido In our meatloaf rebranding mission, we’ve traveled the world to look at countries where Loaves are extremely popular and not playing second fiddle to another food (as Loaf does to Hamburger here in the U.S.). Our last stop was Iran. There were plenty of spices, side dishes, and delicious extras tied to

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Meatloaf Rebranding Underway: Part 4 – Iran

In our ongoing Meatloaf rebranding mission (Meatloaf is affectionately known as Loaf), we have studied Loaves in Bulgaria, Germany, France, Italy, and Britain. Loaf was dead set on going on a world tour to chase stardom because he wasn’t sure he could accomplish that in the U.S. We finally convinced Loaf that he doesn’t have to

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New AMA Tampa Bay Job Board

Along with the launch of our new branding and website redesign, AMA Tampa Bay is proud to announce we’ve also revamped our Chapter’s Job Board – making it easier-than-ever for local job seekers and employers to connect.   Our Job Board is now optimized for mobile devices and uses a best-in-class infrastructure, improving overall speed

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