Category: Blog

Event Recap – IKEA’s Approach To Marketing Intelligence

AMA Tampa Bay welcomed Mary Lunghi, IKEA’s Market Intelligence Director, as its featured speaker at the Centre Club on April 21st. Ms. Lunghi provided the more than 100 attendees a look at how the global furniture company uses consumer research and analysis to shape its customer journey. IKEA’s beginning and why having an outside-in vs.

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Member Spotlight: Ashley Carl

AMA Tampa Bay’s Member Spotlight: Ashley Carl, Executive Director of College Relations at Hillsborough Community College A monthly feature for our members to learn from the insight and experiences of other members Ashley, what is your professional background and current position? AC:  Previously served as a Special Assistant to the Orange County Mayor for Intergovernmental

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Marketer of the Year Recap

AMA Tampa Bay held its inaugural Marketer of the Year (MOY) event Wednesday, March 23rd at the Centre Club. The ceremony recognized those marketers judged to deliver the best results-driven work in 2015. Attendees were welcomed with beautiful views of the Bay Area and jazz music during an opening reception. The dinner ceremony was emceed by

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Congratulations Marketer of the Year Winners!

Congratulations To The Winners! Pictures coming soon from this exciting event on March 23, 2016. Florida Hospital Tampa (Agency Partner Chappell Roberts) is awarded Marketer of the Year and winner of the Medical and Healthcare Marketing category!   Florida Hospital Tampa had an emergency room (ER) that was both physically and operationally dated. The physical space hindered the

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Member Spotlight: Wes Strickland

AMA Tampa Bay’s Member Spotlight: Wes Strickland, Vice President of Marketing at Grow Financial Federal Credit Union A monthly feature for our members to learn from the insight and experiences of other members Wes, what is your professional background and current position? WS:  I’ve been in marketing for 26 years and enjoyed every role I’ve

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The AMA Tampa Bay Winning Super Bowl Ad Is…..

AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many years of experience as a creative director, Scott educated all of us on what makes a good Super Bowl ad, and here are the main

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Tampa Bay Lightning: Transforming a Brand… Event Recap

One hundred AMA Tampa Bay members and guests gathered for a lunch event at Amalie Arena on January 13.  We sat in the beautiful club seating section where we could see and hear  players from the Pittsburgh Penguins practicing on the ice for their series against the Lightning- what a treat! The real show, however,

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Marketer of the Year, Application Guide

Step-by-Step Guide to the Application Process Don’t Delay…Submit Today! Deadline is January 27!Almost a week until the application deadline. Not sure how to start? The Marketer of the Year (MOY) application process is simple and 100% online. It’s about the work and the results, not how fancy your application looks.  Here’s some advice from a

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Tampa Bay Lightning: The Master of Experience Marketing

Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many of us could improve if we incorporate experiences into our marketing arsenal. If we design experiences for our customers (beyond the commonly recognized touch points),

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