Category: Blog

The Truth About SEO – Debunking The Damaging Myths That Too Many Marketers Believe

Unfortunately, the SEO world is like the Wild West… many marketers who hire SEO “experts” are taken for a bumpy (and expensive) ride. (Yeehaw…no thanks!) SEO is cloaked in so much confusion that it’s easy for SEO firms, freelancers and developers to get away with doing poor SEO while still managing to collect money from

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Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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Visual marketing and communications: How to make photos and graphics

By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health

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Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent

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Microsoft® Event Recap: Tell Your Story Through Customer Experiences

By Erin Hardy. AMA Tampa Bay welcomed Miri Rodriguez (@MiriRod), Microsoft’s Delivery Development Lead in Social Media and Communities, as the guest speaker on Thursday, January 26. Approximately 100 attendees enjoyed Rodriguez’s expert insights on using social media to tell a brand’s story during the Chapter’s monthly Keynote luncheon. Go Back to Basics: Your Brand’s

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How to do Search Engine Optimization (SEO) on Your Own & How to Know When to Outsource

x Misconceptions About SEO & How They Harm Our Businesses SEO is one of the most misunderstood types of digital marketing. Many business owners and general marketing practitioners believe it is too technical and complicated for a non-expert to do. As a result, they feel forced to pay large monthly retainers to have someone manage

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Uber & the Art of Marketing to Millennials

Why is marketing to millennials so important? Millennials, ages 19 to 35, are in the spotlight more than ever. They recently surpassed Baby Boomers as America’s largest generation and most companies are adjusting marketing strategies to build relationships with them. We’ve all heard our fair share of stereotypes about millennials, but successfully marketing to them

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How Coca-Cola® Maintains Brand Loyalty in a Changing Environment

Coca-Cola® is an iconic global brand that has exemplified brand loyalty throughout its 125 year history of success. The brand has retained its popularity amidst economic downturns, changing consumption patterns, and increased concern over healthy eating and drinking habits. How has Coca-Cola® achieved this?  Christy Amador – Senior Communications Manager at Coca-Cola® will soon explain the answer to

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Russ Klein Introduces 4 Marketing Practices to Give Your Strategy a Boost

As marketers, some of us have heard of design targeting, tension advertising, social currency, and integrated marketing. What do they mean? Why do they constitute best practice thinking? American Marketing Association’s CEO Russ Klein coined several of these terms based on his own empirical research, observation, and experience, and has been a pioneer of thought

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