Category: Advertising

Where to Purchase and Display Online Advertising

As more readers move from printed newspapers and magazines to online sources, online advertising should become an increasingly important figure in your marketing efforts. If your ideal client base is online, your company needs a presence there too. Reaching potential customers where they already are – their most frequently visited websites and online services –

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Creative Advertising Placements (and why they work!)

Have you ever been in the bathroom stall and noticed a plaque full of advertising? You probably read it, too! How about when you’re pumping gas at the gas station? Have you ever looked at the back of your baseball ticket and seen an advertisement? Advertisers go out of their way to place ads in

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Keeping Clean: Complying with Advertising Laws

Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business isn’t dabbling in the business of dirty advertising? Start with the rules, set out by the Federal Trade Commission Act. The Federal Trade Commission Act

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Getting in on Cell Phone Applications

We live in a technology oriented society. Four-year-olds can surf the web with ease, flat screen televisions are installed in gas stations, and millions of Americans now cannot live without their smart phones. A smart phone basically gives consumers a computer that they can fit in their pocket and pull out to reference whenever needed.

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Is Bing Gaining on Google?

Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and some say no. While Google has not only become a household name–and verb for that matter–it also still has a significant lead over all other

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Newspapers are Dying and It’s Our Fault

This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as we all know, is that advertising in printed newspapers is dropping off. According to eMarketer, 2010 represents the first year that online ad sales surpassed

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The (Advertising) Revolution Will Be Televised

Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly evolve to remain effective. Television Is Not Dead If you took a poll a few years back, many people might have suggested that television advertising

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Better than Buzz? Building Word-of-Mouth Advertising

There is a lot of uproar about building buzz and getting your brand out there. While you definitely want people to be talking, you may be better served to look for word of mouth rather than buzz. It’s true that the two concepts are very similar, but it is important to make the distinction and

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Hyperlocal Targeting: Does it fit Your Needs?

One of first things that businesses consider when either starting or growing operations is location. You must be located so as to be accessible to customers. These days the internet is a location itself, allowing businesses to reach as far as the virtual world itself, but brick and mortar is by no means dead. If

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