Unfortunately, the SEO world is like the Wild West… many marketers who hire SEO “experts” are taken for a bumpy (and expensive) ride. (Yeehaw…no thanks!) SEO is cloaked in so much confusion that it’s easy for SEO firms, freelancers and developers to get away with doing poor SEO while still managing to collect money from
VR is a new marketing tool that can help us share experiences with our customers like never before. Click the link below to explore a famous Dali painting through VR, and consider joining AMA TB for a Keynote Breakfast at the Dali on November 16th.
U.S. Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recession
NEW DATE FOR THIS EVENT IS NOVEMBER 16TH. If you’ve ever seen the movie Night at the Museum starring Ben Stiller, you saw a CMO’s worst nightmare as the Museum of Natural History in NYC is portrayed as a metaphorical dinosaur whose static historical representations were quickly becoming no match for today’s digital avatars. That
As I stood next to my fellow Tampa Bay AMA members and watched Joe Pulizzi write “Be Epic” in my newly published Content Inc. book, I thought… how appropriate. Pulizzi, one of the world’s leading experts on content marketing presented at The University of Tampa’s Vaughn Center, framed by Tampa Bay and the Downtown Tampa
Members of Tampa Bay AMA had the opportunity to hear from Terry Cordova-Hewitt and Adrian Tennant, co-founders of BlueKite Insights. Blue Kite Insight provides its clients with a deeper look into the “why” of consumer decision-making. The technical term is neuromarketing, but this workshop better defined it as the study of human behavior and decision-making.
On May 25th Bob Conigliaro – VP of Community Relations at the Caspers Company – was Tampa Bay AMA’s featured keynote luncheon speaker. He boiled down his executive marketing and public relations job description into two words – generating happiness – and further claiming that it’s the primary reason that Casper’s stores generate nearly 30%
McDonald’s is the largest fast food chain in the world. They serve 68 million customers per day in 120 countries from more than 35,000 restaurants. If you visit a McDonald’s in the Tampa Bay area, it’s most likely owned and operated by the Caspers Company, which is now being ably managed by the third generation
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise the heck out of them,” he told the crowd of nearly three dozen at the American Marketing Association of Tampa Bay Healthcare Shared Interest Group