Parking and Venue Information for the August 17th Keynote Luncheon at UT

Important Parking and Venue Information for the August 17th Keynote Luncheon at The University of Tampa Guests for the August 17th Keynote Luncheon can park in the Visitors Parking Section of the Rick Thomas Parking Garage at The University of Tampa – see link below. The luncheon will be held in the Vaughn Center Crescent

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Free Book to All Members attending August 17th Keynote Luncheon

All AMA Tampa Bay Members who register for our August 17th Keynote Luncheon Series featuring Joe Pulizzi – author and founder of the Content Marketing Institute – will receive a copy of Joe’s best selling book titled Content Inc.  Click this link to see a sixty second review of the book contents… https://www.youtube.com/watch?v=Ug-uocDYBSk But wait… there’s

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neuromarketing_humanbehavior

Neuromarketing Research Workshop – What Consumers See, Read and Pay Attention To

Members of Tampa Bay AMA had the opportunity to hear from Terry Cordova-Hewitt and Adrian Tennant, co-founders of BlueKite Insights. Blue Kite Insight provides its clients with a deeper look into the “why” of consumer decision-making. The technical term is neuromarketing, but this workshop better defined it as the study of human behavior and decision-making.

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Living a Core Marketing Philosophy – The McDonald’s Way at Caspers Company

On May 25th Bob Conigliaro – VP of Community Relations at the Caspers Company – was Tampa Bay AMA’s featured keynote luncheon speaker. He boiled down his executive marketing and public relations job description into two words – generating happiness – and further claiming that it’s the primary reason that Casper’s stores generate nearly 30%

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Marketing the McDonald’s Way. Learn how Tampa based McDonald’s Franchisee – Caspers Company – delivers nearly 30% higher revenue than the national average for McDonald’s Restaurants.

McDonald’s is the largest fast food chain in the world. They serve 68 million customers per day in 120 countries from more than 35,000 restaurants. If you visit a McDonald’s in the Tampa Bay area, it’s most likely owned and operated by the Caspers Company, which is now being ably managed by the third generation

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Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers

By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise the heck out of them,” he told the crowd of nearly three dozen at the American Marketing Association of Tampa Bay Healthcare Shared Interest Group

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Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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The Landscape of Tampa Bay Healthcare

AMA Tampa Bay Healthcare Shared Interest Group Event Preview Consumerism has drastically changed the way most of the largest companies and sectors do business. It has forced companies to give fast, efficient answers to their customer’s problems, yet healthcare seems to be taking a back seat in access to information and care.  Jim Jacobsohn, VP

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Congratulations AMA Tampa Bay Marketer of the Year Recipients!

The American Marketing Association of Tampa Bay hosted their 2nd annual Marketer of the Year awards last night. What a memorable night, mingling with so many amazing marketers from the Tampa Bay area and seeing their award winning campaigns! It was like the Oscars of Marketing! As the only Tampa Bay results-based marketing awards, the

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Announcing Marketer of the Year Finalists

Finalists are Announced for the 2016 Marketer of the Year Awards The AMA Tampa Bay Marketer of the Year Finalists have been announced! These are Tampa Bay’s most prestigious brands and agencies and they are finalists for the coveted Marketer of the Year awards. From the list of finalists, category winners will be announced on Thursday,

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