Facebook Algorithm Change

Mark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)

Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. What does this mean for us as marketers? “Something’s rotten in the state of Facebook.” “Something’s rotten in the state of Facebook.” (Shakespeare, anyone?) The drama surrounding Facebook’s newest algorithm change (explained

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Email Marketing Tips

Email Marketing – Myths, Fantasies & Facts

There are plenty of myths, rumors and assumptions about email marketing that are taken for granted when they’re not even true. Not every marketer specializes in email marketing, so I thought I’d dispel a few of the common myths that can actually hurt your ROI in email marketing. 1. With Email Frequency, Less Is More

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Do You Know Your Customers? Leveraging Consumer Insights for Better Customer Engagement

In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help businesses gain a comprehensive understanding of their customers to provide a more meaningful (and longer-term) engagement with their customers. Customer demographics provide businesses a rich

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Will Artificial Intelligence Replace Your Marketing Job?

By Stephen Baglione Ph.D. Professor of Marketing and Quantitative Methods Henry Ford’s factories teemed with employees, and he paid them $5 to improve productivity and hope they would become customers.  Volvo’s new $500 million 2.3 million-square-foot factory in South Carolina will build up to 60,000 cars with less than 2,000 workers.  Between 2000 and 2010, the

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The Wild Side of Marketing – Lowry Park Zoo

Take a look at the Lowry Park Zoo Website to see how they position their brand and market their business. No matter what your product or service is, you can learn how to apply Lowry Park’s strategies to help you build your brand, deal with controversy, and grow sales. http://www.lowryparkzoo.org

7 Ways You’re Harming Your Website Without Realizing It

Your website is your baby. It impacts your reputation, generates leads, builds credibility, and answers questions, and more. If you’re not a developer or an SEO, there’s a chance that your website could have problems that you don’t recognize and that Google is penalizing you in search rankings. Here are seven common mistakes businesses make

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Dali Museum "Dreams of Dali" virtual reality experience

‘Dreams of Dali’ virtual reality proves a real success

By Mike Stephenson Few think of museums as cutting edge, but when your institution is devoted to surrealist artist Salvador Dali you learn to open your mind to possibilities. “He really gives us permission to experiment,” said Kathy Greif, chief operating officer of the Dali Museum in St. Petersburg in a presentation Nov. 16 to

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