On May 3rd, AMA Tampa Bay is hosting a video workshop with Mad Bear Productions’ Glenn Zimmerman and Roshni Hannon. Whatever your goals are, video can help you get there, so let Glenn and Roshni help you bring your marketing story to life.
Video is an incredibly powerful marketing tool. Adding a product video to your landing page can increase conversions by 80%! Why? How? It’s because video ignites emotion – and emotion leads to engagement. The source of this power is story. Stories connect humans in a way that is memorable. And the right story, delivered to the right audience, on the right platform is where the real marketing magic happens.
If you need to add video to your marketing program, this workshop is for you. If you already have video and would like to have it professionally evaluated, then submit it to [email protected]. One video will be chosen and discussed during the workshop, and all submissions will be evaluated and feedback provided.
Key Workshop Learnings:
1 Visualize your story
2 Choose the right platforms for your story
3 Align with your audience in a visual and emotional way
4 Create immersive and unique experiences for your target audience
5 Measure real results
Glenn has a MS in Mass Communications from Syracuse University. He later became an award-winning reporter at the number one station in Detroit (WXYZ-TV) and with NBC’s flagship station in New York (WNBC-TV). He formed the video agency Mad Bear Productions, where he harnesses the power of story to help businesses, non-profits and events connect with their target audience. https://www.youtube.com/watch?v=FZJKN1wEHFg.
Roshni was the Executive Producer for an award winning and number one rated morning show in Tampa for years. At Mad Bear, she uses her unique blend of organization, storytelling and natural curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.
When | May 3, 2018
Time | 8:00 – 10:00 a.m.
Location | Entrepreneur Collaborative Center 2101 E. Palm Ave. Tampa FL 33605
Parking | Parking at 2109 E. 11th Ave.
Price | AMA Tampa Bay Members $10 | Non-Members $15 | Students $5 | Walk up an additional $5.
*Online registration closes May 1, 2018 at 5 pm Eastern. Event day Walk-Up registrations incur an additional $5 charge.
Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials.