Join AMA Tampa Bay and our keynote speaker Kurt Hunzeker – Vice President of Marketing Strategy and Research for St. Petersburg-based Minor League Baseball – to learn how local marketing has made MiLB one of the most attended sports in America.

Minor League Baseball has 160 teams and attracted 41.8 million fans in 2017 – more than the annual total for the NFL, NHL or NBA.

Each MiLB team has their own local brand, and fans can enjoy an exciting entertainment experience at an exceptional value. They reach a demographic that is 12 years younger than MLB patrons, and their national marketing positioning is “It’s fun to be a fanâ!” Instead of focusing on baseball as the main selling point, they sell FUN. Exit interviews from games show extremely high satisfaction scores on the fun scale, but only 7% of those surveyed remembered the score after the game.

Kurt says that MiLB is “in the memory making business,” and this has proven highly effective when competing with a wide variety of national sports franchises. With the best sporting event attendance increase among the Big Four leagues last season, MiLB’s strategy is working, so join us on May 10 and learn how to apply their strategies and tactics to your own marketing plans.

Key Learnings:

  1. How to engage your customer at a grass-roots level
  2. How to focus on the entire experience that you offer, not just one aspect
  3. How to offer an outstanding value proposition to your customers in a crowded field
  4. How to identify and successfully target changing demographic trends

When | May 10, 2018

Time |   11:30 a.m. to 1:30 p.m.

Location | Crowne Plaza, 5303 West Kennedy Boulevard, Tampa, FL 33609

Price | AMA Tampa Bay Members $30 | Non-Members $50 | Students $25 | Walk up an additional $5.

*Online registration closes May 8, 2018 at 5 pm Eastern. Event day walk-up registrations incur an additional $5 charge.

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