Savvy Marketers follow demographic shifts with great care so they can modify or create new products and services that align with constantly changing customer segments. The growth of the Hispanic population in the United States has not gone unnoticed by marketers, and according the Pew Research Center, Latinos accounted for more than half (54%) of total US population growth from 2000 to 2014. In sheer numbers, more Hispanics live in southern states than anywhere in the USA, so marketers in these regions of the country need to be experts in marketing to this segment.

AMA Tampa Bay has assembled an All-Star Hispanic Marketing Panel for our October 12th Keynote Luncheon Series. Attendees will hear from – and interact with – the following experts on various strategies and tactics focused on successfully marketing to Hispanics.

Kurt Hunzeker is a senior sports marketing executive with nearly two decades of strategic management and hands-on operational experience. In his current role, he identifies potential partners and creates brand building campaigns to fuel Minor League Baseball’s continued revenue growth.

Sindy Chapa is an Assistant Professor and Director of The Center for Hispanic Marketing Communication in the College of Communication and Information at Florida State University. Her research focus on multicultural marketing, advertising, consumer behavior and Hispanic Marketing. She has been published in prestigious marketing journals such as The Journal of Advertising, Journal of Advertising Research, Journal of Marketing Communications and others.

Fernando Bauermeister is the VP of Sales at iHeartMedia. His 20+ year career in radio as an on-air personality in Puerto Rico led to his current position of developing radio advertising sales teams that drive significant results.

George Zwierko began his career working for an agency after graduating with a degree in Art Direction from the Pratt Institute of Art and Design in NY. He has won more than 50 ADDY Awards and 2 Telly Awards throughout his career. Presently he is the Creative Director of Rumbo Marketing which he co-founded. George believes that understanding different customer segments within the Hispanic population result in more targeted messages that touch that cultural sweet spot, and ultimately generate conversions.

When | October 12, 2017

Time | 11:30 a.m. – 1:30 p.m.

Registration and Networking: 11:30 – 12:00

Lunch and Presentation: 12:00 – 1:30

Location | Bryan Glazer Family JCC

522 N. Howard Ave. Tampa FL 33606

Parking | Included Onsite                

Price |AMA Tampa Bay Members $30 | Non-Members $50 | Students $25

Included: Admission and Lunch.

*Online registration closes 10/10/17 (two days prior) at 5pm Eastern. Event day Walk-Up registrations incur an additional $5 charge.

This event is sponsored by:

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