The relationship between Marketing and Sales isn’t always pretty. Sales departments complain that Marketing doesn’t have measurable goals like revenue targets. Marketing, on the other hand, complains that Sales departments disregard the importance of long-term brand development. Which one is right? Neither!

According to AMA Tampa Bay’s July Keynote Luncheon Speaker Hally Pinaud –  Principal Segment Marketing Manager for Marketo https://www.marketo.com/resources/account-based-marketing/ – well aligned sales and marketing teams close 67% more business than non-aligned departments. The key is having a shared service level agreement where both work together to fill the revenue pipeline today, and tomorrow.

Key Learnings:

  • New ways to think about revenue cycles
  • Tips to create mutually-agreed upon standards that stick
  • Proven steps for optimizing revenue results
  • How to grow into Account-Based revenue strategies
  • Tactics to close the loop for better long-term alignment

If you are a Marketer and want more from your Sales team, register today. If you are a Sales professional and want more from your Marketing team, register today. Or better yet, attend with your Marketing or Sales counterpart. It may just be the start of a new and more productive relationship.

When | Thursday, July 20, 2017
Time |  11:30 a.m. – 12:00 p.m. is Registration and Networking
12:00 p.m. to 1:30 p.m. is Lunch and the Main Program
Location | Holiday Inn St. Petersburg, 3535 Ulmerton Road, Clearwater, FL 33762
Price | Members $30 | Non-members $50 | Students $25

*Online registration closes, July 18 at 5 pm Eastern. Event day walk-up registrations incur an additional $5 charge.

Ample free parking at venue

 

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