Join AMA Tampa Bay’s Keynote Luncheon featuring Bill Potts, CMO of the Clearwater Marine Aquarium, on Thursday March 8. Bill will share how CMA went from near-bankruptcy to a thriving aquarium focused on rescue, rehabilitation and release – as well as the source and site for the wildly popular Dolphin Tail movies.

While swimming in the ocean, a young dolphin gets caught in a trap and severely damages her tail. Though she is rescued and transported to Clearwater Marine Hospital, her tail cannot be saved and the prognosis is dire. What the dolphin, now named Winter, needs, is a miracle. She gets that miracle in the form of a marine biologist and two prosthetics designers who find a way to help Winter swim again.

Winter’s miracle became the saving grace for CMA as her story went viral on local and national news outlets, generating widespread support and public interest. Bill will share how CMA took a small marketing budget that was focused on traditional paid media and leveraged a digital and PR campaign to tell Winter’s inspiring story and resuscitate the failing aquarium and marine hospital.

Key Learnings:

  1.   How to think big while spending small
  2.   Discover stories that your customers will want to hear
  3.   Strategic steps on “how” to tell your story
  4.   Choosing and leveraging the right marketing channels to reach your story’s audience
  5.   Using PR as a low to no-cost marketing tool

Bill Potts is the current CMO of Clearwater Marine Aquarium, owner of Massage Envy of Largo, and Director of Business Development for Global Icons. He formerly led Licensing and Business Development for IRONMAN, was Brand Manager for Ralston Purina, and VP of Marketing for FosterGrant.

When | March 8, 2018

Time |   11:30 AM – 1:30 PM

Location |  Holiday Inn Tampa Westshore, 700 N. Westshore Blvd, Tampa, FL 33609               

Price | AMA Tampa Bay Members $30 | Non-Members $50 | Students $25

Included: Admission and Lunch

Fun Homework Assignment: Be sure to watch Dolphin Tale on Netflix before the event!

*Online registration closes March 6, 2018 at 5 pm Eastern. Event day Walk-Up registrations incur an additional $5 charge.

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Event sponsored by: