Join AMA Tampa Bay’s Keynote Luncheon Series on February 15th featuring former Busch Entertainment Executive and current CEO of Lowry Park Zoo – Joseph Couceiro.

As marketers, we must constantly adapt to changing consumer preferences and attitudes. Sometimes these changes strike at the core of our brands. Joe will share the unique marketing challenges faced by zoos and theme parks where animals are the main attraction, considering that up to 25% of Americans oppose the very existence of zoos based on their belief that wild animals should never be held in captivity, especially as a commercial endeavor.

Joe’s approach is not about exploitation, but about creating “unforgettable natural connections” between people, animals and the environment. Under his leadership, Lowry Park’s Vision is “to motivate all zoo patrons to join in taking action to protect and preserve wildlife.” The park’s Mission is to “rescue, rehabilitate and care for animals; create exceptional personalized experiences that connect people with wildlife and each other in fun, immersive ways.”

Key Learnings:

  1.     How to tell your Brand’s story successfully and truthfully
  2.     How to evolve your Brand to align with changing consumer preferences
  3.     How to prepare for and effectively deal with controversy and PR setbacks
  4.     How to bridge the gap between selling entertainment and education
  5.     How to enhance real products and services using virtual technology tools

When | February 15, 2018

Time |   11:30 a.m. – 1:00 p.m.

Location |   Lowry Park Zoo Reilly’s Reserve 1101 West Sligh Avenue Tampa, FL

Parking | Included Onsite                

Price |AMA Tampa Bay Members $30 | Non-Members $50 | Students $25

Included: Admission and Lunch

*Online registration closes February 13 (two days prior) at 5pm Eastern. Event day Walk-Up registrations incur an additional $5 charge.

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