Join AMA Tampa Bay and our guest Jessi Kincaid – Account Executive for Google – for our Keynote Luncheon on January 18th to learn how Google uses a “See, Think, Do, Care” methodology to develop their consumer-focused business framework, and how you can apply them to improving your marketing effectiveness.
Google is the largest search engine in the world – currently holding an 80% share of the SE market. They process over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide, making it an outstanding platform for marketers to use in finding and engaging with potential and existing customers.
As an AE for Google, Jessi counsels her clients on using Google to do just that. She will explain the holistic approach that Google uses in helping customers find their target audience, and how to best speak to them. Attendees will not only learn Google’s four key marketing tenets, but will build a plan during the session and walk out with their own plan – in hand.
- Use “See” to identify the largest qualified addressable audience for your business
- Use “Think” to find customers from step 1 who have some commercial intent
- Use “Do” to develop customers from step 1 who have a high level of commercial intent
- Use “Care” to identify loyalty and re-engage with existing customers
- Walk out with a written plan applying these four tenets to your business
When: January 18, 2018
TIme: 11:30 AM – 1:00 PM
Where: Holiday Inn Tampa Westshore
700 N. Westshore Blvd, Tampa, FL 33609
Cost: Students $25, Members $30, Non-members $50, Walk-up +$5
*Online registration closes 1/16/18 at 5pm Eastern. Event day Walk-Up registrations incur an additional $5 charge.
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