Digital and Social Media Marketing are often thought of as the same thing. They aren’t. Digital Marketing includes SEM, Applications, Web Site Design, SEO, Video Production, Email Marketing, Content Marketing, Social Media and Branding.
Though older than Social Media, SE and Video platforms, Email marketing still ranks extremely high in building awareness, acquiring new customers, and causing conversions. In fact, it is the most popular online activity of adults in the United States with nearly a 91% usage rate. We send nearly 74 trillion emails every year, and the numbers keep going up, with 28% more email sent in 2016 than in 2015, according to the Communicator Email Benchmark Report 2016.
So, using Email Marketing can put us directly into the personal electronic space of our targeted customers, but how do we use it most effectively? Join AMA Tampa Bay’s Workshop Series and our guest speaker Brenda McGowan – Client Development Director at Valid – and learn the tips, tricks and stats that will help build your business using Email Marketing.
1. Critical factors that drive your customers to increase email open rates and conversion
2. 15 must-know tips, tricks and stats about best and next practices in Email Marketing
3. Understand how to be CAN SPAM compliant and avoid the dreaded spam folder
When: January 9th, 2018
Time: 8:30 – 10AM
Where: Nonprofit Leadership Center-Tampa
1401 N Westshore Blvd
Tampa, FL 33607
Cost: Students $5; Members $10; Non-members $15; Walk up an additional $5.
Parking: Parking is available at the NNI location