NOTE: This event has been rescheduled to November 16, 2017!
If you’ve ever seen the movie Night at the Museum starring Ben Stiller, you saw a CMO’s worst nightmare as the Museum of Natural History in NYC is portrayed as a metaphorical dinosaur whose static historical representations were quickly becoming no match for today’s digital avatars. An ancient Egyptian tablet ends up saving the day by bringing exhibits – and ultimately the museum itself – back to life.
So, what magic can Kathy Greif – Chief Marketing and Strategy Officer for The Dali Museum and AMA Tampa Bay’s September Keynote Speaker – weave to grow attendance and revenue in an increasingly digital world? Virtual Reality!
Kathy has turned traditional museum marketing on its head by introducing Virtual Reality that allows Dali Museum patrons to take a journey into the creative mind of world famous Spanish surrealist – Salvador Dali. This award-winning VR experience has garnered visitor acclaim, online praise and international recognition through a multitude of industry awards, including the prestigious Cannes Cyber Lion GOLD; a Webby People’s Voice award; and a Facebook Silver award for Innovation, among others.
At this Keynote Breakfast Kathy will share:
- A behind-the-scenes view of the VR experience
- Why virtual reality was used
- Results from its use
- How the Museum is leveraging VR to reach broader audiences
The event will be held at The Dali Museum in St. Petersburg and the ticket price will include food and beverages. AMA TB Members only will also receive free admission to the museum the day of the event.
Seating is limited to the first 120 guests to sign up, so REGISTER today.
When | November 16, 2017
Time | 8:00 a.m. – 10:00 a.m.
Location | The Dali Museum
One Dali Blvd
St. Petersburg, FL 33701
Parking | Included Onsite
Price |AMA Tampa Bay Members $30 | Non-Members $50 | Students $25
Included: Admission and Breakfast. AMA Tampa Bay Members only will receive free admission to the museum the day of the event.
*Online registration closes Tuesday, November 14 at 5pm Eastern. Event day Walk-Up registrations incur an additional $5 charge.
Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials.